Tags: Dan heath

• made to stick

  is a contemporary-classic by Chip & Dan Heath. They’ve got a robust background of some brilliance and this is really worth a read! The book develops the idea of “stickiness” seeking to explain what makes an idea or concept memorable or interesting. The book’s outline follows the acronym “SUCCES” (with a final s omitted!). Each letter refers to a characteristic that can help make an idea “sticky”: Simple — find the core of any idea. Sticky ideas are understood, are [...]